GoodRx aggregates prices from many different sources, including multiple PBM networks for non-insured discounts, pharmacy savings programs, pharmacy list prices, Medicare prices, pharmaceutical manufacturer sponsored copay cards, and patient assistance programs.
GoodRx benefits pharmacies by providing them with incremental revenue from increased volume. Pharmacy list prices are typically set very high, so consumers frequently cannot afford their medication without GoodRx. In fact, 20-30% of prescriptions are left at the pharmacy counter and never picked up and affordability is a contributing reason why. Many consumers also purchase non-pharmacy items, driving incremental revenue. GoodRx prices also do not include direct and indirect renumeration fees (“DIR fees”) or related items that would typically come with insured transactions.
GoodRx benefits PBMs by providing them with incremental revenue for processing GoodRx transactions. Many of these transactions may not have occurred without GoodRx due to the fact that 20-30% of prescriptions are left at the pharmacy counter and never picked up and affordability is a contributing reason why. PBMs are not consumer-direct marketing companies and do not have access to consumer mindshare, so GoodRx uniquely provides this access to a large base of engaged consumers.
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